Creator & affiliate programs · from Shenzhen
Creator programs priced on views, not followers. For brands selling to the US and Europe, and to Latin America with Reondas.
Take the free 2-minute scorecard →Is your creator budget leaking? 10 questions, your score out of 20 and the 3 fixes I'd make first.
Founder, Content Up Media · Co-founder, Reondas (TikTok Shop Latin America)
How I work
Every creator gets a projected CPM from their real average views before anything ships. Under $10 book it, $10–25 negotiate, over $25 pass.
One clear ask and full creative freedom, so it sounds like the creator, not an ad. And I send it back if it's not their best work.
Codes, links or a post-purchase survey. Cut what doesn't work fast, re-book the creators who sell, and build long-term partners.
Free · 2 minutes
About
I'm Mary, based in Shenzhen. For years I've run creator and affiliate programmes for DTC brands, many of them Chinese brands selling to the US and Europe: programmes spending about $60K a month, 300+ creators, around 535 creator conversations a month.
I price every creator on views before anything ships, keep briefs short and the quality bar high, and measure what actually sells. That includes categories where ads are blocked, so creators had to carry the brand.
On stage
Speaking to cross-border e-commerce teams at the OpenLight Next Wave summit in Hangzhou.
At a cross-border brand summit in Shenzhen, co-hosted with Google: scaling influencer marketing, from gifting to partnerships that deliver outcomes.
Start with a Creator Programme Audit: in 7 working days you'll know which creators are making you money, which to cut, and what to pay next. If it doesn't find at least 3 changes worth more than the fee, you get a full refund.
mary@maryescalante.comFree · 2 minutes
10 quick questions. You get a score out of 20 and the 3 fixes that save you the most money.
Show me my leaks →